Potential home buyers and renters are increasingly considering the property's internet connection to be a key priority during their search.
Indeed, research conducted by Halifax and published today (October 27th) shows that one-fifth of UK adults would be willing to pay more to ensure reliable, high-speed connectivity.
Of those polled, 18 per cent admitted they had considered the speed of a property's internet connection when moving homes in the past and 23 per cent indicated they would now attempt to negotiate a lower sale price or rent if they discovered the house they had been looking at has a poor connection.
Craig McKinlay, director of mortgages at Halifax, said: "Alongside outside space, private parking and good transport links, a strong broadband signal is fast becoming a very significant feature of looking for a new home."
The research also showed a slow internet connection is the second most annoying experience for a homeowner.
Respondents said that noisy neighbours are the strongest inconvenience, closely followed by poor connectivity. These issues were deemed more important than weak mobile phone signal, leaky taps and creaking floorboards.
Halifax's survey of more than 2,000 adults across the UK also uncovered something of a gender divide among those who consider a good connection to be of the utmost importance. Just over one-fifth of men (21 per cent) said they would be willing to pay more for a property if it came with a guarantee of fast, reliable internet access, compared to 16 per cent of women polled.
This comes after research conducted by Broadband 100 found that almost three-quarters of its members consider broadband to be a human right.
Those looking to purchase homes in areas of weak connectivity should consider a high-speed satellite broadband connection. Because this simply requires the installation of a small satellite dish, rather than extensive underground cables, it can provide fast, reliable internet access in even the most remote locations.