More Britons shopped on the internet in July, according to official research.
Figures from the Office for National Statistics (ONS) show the amount spent online in the month was up 11.2 per cent when compared to the same period a year earlier. This contributed to a 2.6 per cent rise in retail sales overall.
A total of £716 million was spent online in July, compared to £643.6 million in the same month in 2013.
The ONS' findings are roughly in line with those of the IMRG Capgemini e-Retail Sales Index, which claimed there was a 14 per cent increase in internet sales last month.
Tina Spooner, chief information officer at IMRG, said she expects Britons to spend more than £100 billion over the course of this year, which will be the first time this has been achieved.
According to the British Retail Consortium, online sales grew 14.9 per cent in July.