Further evidence of the role broadband has played in this year's World Cup has been provided by Twitter.
The social network has revealed the competition, which was won by Germany on Sunday, provoked a "massive discussion" among the site's millions of users across the globe.
In total, some 672 million tweets were posted about the World Cup, the most any single event has generated in Twitter's history.
"Every minute of every day it seemed fans across the globe were discussing the drama of the tournament, though we saw the conversation really take off during each live match. When a thrilling moment occurred on the pitch, the world came to Twitter to talk about it," the company said in a post on its blog.
Germany's 7-1 semi-final victory over Brazil was the most talked game of the tournament, generating more than 36 million tweets.
Brazil's talisman Neymar, who missed the semi-final through injury, was the most talked about player on the network. He was followed by Argentina's Lionel Messi and Uruguay's Luis Suarez, with the majority of tweets about the latter focusing on his biting incident with Italian defender Giorgio Chiellini.
Cristiano Ronaldo of Portugal and the Netherland's Arjen Robben were the fourth and fifth most talked about players respectively. Brazilian midfielder Oscar came in sixth.
The final whistle in Germany's victory over Argentina in the last game of the tournament was the most discussed moment, followed by Sami Khedira's goal in the semi-final against Brazil and Mario Gotze's winning strike in the final.
Earlier this month, Facebook revealed the World Cup is the most-discussed event in its history, with Reuters reporting more than a billion posts, comments and likes had been made about the tournament during its first two weeks. That number is likely to have increased significantly during the final stages of the competition.
Social media is just one way broadband has had an impact on the World Cup, with millions of people using the web to stream games live or on-demand.