Online sales experienced a record level of growth in May, according to new figures.
Statistics from the British Retail Consortium (BRC) and KPMG show that year-on-year sales of non-food items on the internet grew 17 per cent.
This is the highest figure recorded outside of Christmas and New Year since the organisation started its reports on the issue in 2012.
Overall, online sales accounted for 18.7 per cent of non-food trade in May, compared to 17 per cent the year before.
David McCorquodale, head of retail at KPMG, stated: "Online sales surged ahead in May, driving a third of non-food sales growth for retailers over the quarter and underscoring the importance of having a strong multi-channel business."
BRC director general Helen Dickinson revealed fashion was of one of the individual sectors that drove this expansion, with the highest level of growth for five months occurring in this space.