The growing number of people using broadband to shop online means more UK retailers are planning to invest in their online offering.
New research from TLT shows 90.9 per cent of retail companies rate their website and mobile site as a top investment priority for 2014.
Perran Jervis, head of retail at the organisation, said that while the popularity of online shopping continues to increase, high street shops remain important, but for different reasons.
"Retailers tells us that the store's role is changing. With savvy customers now using various channels simultaneously to research and buy, retailers have to respond," he stated.
It is becoming increasingly common for shoppers to visit stores to look at products before going away and buying them online and TLT believes the high street still has a future despite the growth of online.
Figures from the IMRG Capgemini e-Retail Sales Index show a total of £91 billion was spent online in the UK last year.