A growing number of Northern Irish consumers are turning to the internet as they hunt for bargains and utilise the convenience of online retail, according to Centre for Economic and Business Research (CEBR).
The organisation predicts online sales will hit £50 million over the course of November, an 11.1 per cent increase compared to last year, reports the Belfast Telegraph.
Furthermore, annual ecommerce sales are likely to reach a total of £461 million by the end of 2012.
CEBR economist Colin Edwards said: "Prices on the internet are now falling at their steepest rate for five years, which bodes well for millions of households who have seen their incomes squeezed."
However, with Ian Paisley Jr recently warning Rathlin Island is suffering from poor ADSL connections, the importance of using technologies such as satellite broadband to ensure rural areas can get online is underlined by this research.
Posted by Justin McKenzie