UK consumers are absorbing TV in a different way thanks to the increasing prevalence of satellite broadband and other internet services, according to a new report.
The study from Accenture revealed that 48 per cent of Britons are viewing TV online as well as through their typical cable or satellite connection, with mobile devices playing a major part in this shift.
Consumers are also using social media to learn more about their favourite programmes and posting videos to sites like Facebook and Twitter, Accenture revealed.
Managing director of the media and entertainment industry group Robin Murdoch described these changes as a "seismic shift".
"The connected consumer is now comfortable viewing TV shows and video on a variety of screens," he added.
This follows a report from the Pew Research Centre noting that the US population is increasingly consuming news online rather than through the television, a trend that is especially pronounced among the young.
Posted by Justin McKenzie